The Players Tribune was founded by baseball legend Derek Jeter, and provides a platform for athletes to share their stories, in their voice.
“Having an outlet entirely focused on [content created by athletes] seemed like a savvy direction,” explains deputy editor Dan Treadway. “There were a lot of outlets providing news and mock drafts, but there weren’t a ton of stories providing context on what made athletes tick. Our model for story creation was unique because we formed collaborations between athletes with great stories and seasoned editors who understood how to organize a great story.”
Airtable and Digiday sat down with The Players Tribune to learn more about their storytelling approach, newsroom, and the tools they use to accomplish their work.
Watch the video below or read the rest on Digiday's website.