How Outdoor Voices became the fitness apparel brand for every body

Tyler Haney, the 29-year-old founder and CEO of the activewear brand Outdoor Voices, sought to create a brand that spoke to more than just athletes. Outdoor Voices is designed "for those for whom simply getting out and doing something — anything — each day was enough." The composition of the clothes reflects this: products in playful colors, built for relaxation and delight. The modes of working within the 116-person team reflect this ethos as well.

“Some of our best ideas come from times that we’re not sitting in the office, but we’re out there collaborating with each other,” says Burns. With one company spread across two cities — a core headquarters in Austin and a team comprised of special projects and photography in New York City — maintaining a collaborative culture requires flexibility, creativity and the right tools. Digiday and Airtable sat down with Outdoor Voices to learn more about their unique approach to work.

Watch the video below or read the rest on Digiday's website.