How to convince your marketing team you need Airtable
Do you want to change the way your marketing team works?
How two global companies are reinventing cross-collaboration
If you’re looking to compound Marketing’s impact, start with strengthening your connection with cross-functional partners.
What does world-class campaign planning look like?
Campaigns are the heartbeat of your marketing team. Good campaign planning leads to a delightful customer experience and paves a seamless journey from awareness to conversion.
Are your SaaS tools distracting from the real work?
Ilan Frank, VP of Product at Airtable, digs into the uncomfortable question: “What could your team be doing instead?”
Is software fracturing your organization?
A new commissioned study by Forrester shows that when leaders adopt software at the team-level, they risk deepening silos and missing critical insights from across the org. Your team might be moving at lightning speed, but at what cost?
The productivity paradox: How low/no-code tools empower teams beyond silos
Airtable was recently named a “rising star” in low- and no-code technology by analyst firm ISG. In this post Ilan Frank, former VP of Product at Airtable, shares his perspective on the promises low/no-code platforms should deliver.
Connected apps platforms help entire organizations move quickly, together
A connected apps platform allows teams to build and customize workflows on top of shared data. The result? Deep cross-functional alignment and an unprecedented pace of company-wide momentum.
What does collaboration really mean?
Ilan Frank, VP of Product at Airtable, explores how easy it is to confuse collaboration and conversation when what we really need is something else entirely.
The proof: why investing in marketing workflows leads to stronger outcomes
As marketers, we don’t always prioritize workflows. And yet, this year’s Marketing trends report shows that investing in workflow efficiency ultimately frees you to focus on the work you enjoy most.