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Caitlin Bishop

13 posts •

How to convince your marketing team you need Airtable

Do you want to change the way your marketing team works?

The top 5 challenges of large-scale product teams

And what to do when your processes don’t deliver.

How two global companies are reinventing cross-collaboration

If you’re looking to compound Marketing’s impact, start with strengthening your connection with cross-functional partners.

How 6 world-class companies make an outsized impact with shared data

Leading global companies are using connected apps to dismantle silos.

What does world-class campaign planning look like?

Campaigns are the heartbeat of your marketing team. Good campaign planning leads to a delightful customer experience and paves a seamless journey from awareness to conversion.

Are your SaaS tools distracting from the real work?

Ilan Frank, VP of Product at Airtable, digs into the uncomfortable question: “What could your team be doing instead?”

Is software fracturing your organization?

A new commissioned study by Forrester shows that when leaders adopt software at the team-level, they risk deepening silos and missing critical insights from across the org. Your team might be moving at lightning speed, but at what cost?

The productivity paradox: How low/no-code tools empower teams beyond silos

Airtable was recently named a “rising star” in low- and no-code technology by analyst firm ISG. In this post Ilan Frank, VP of Product at Airtable, shares his perspective on the promises low/no-code platforms should deliver.

Connected apps platforms help entire organizations move quickly, together

A connected apps platform allows teams to build and customize workflows on top of shared data. The result? Deep cross-functional alignment and an unprecedented pace of company-wide momentum.